Make the most of it.
Your second half doesn’t have to be second best
Life is too short to be stuck in the wrong career!
Second Half is for those in their 40s and 50s who want to make the most of this one short (mid)life we’ve all got — people who feel ready to realign their life and career with who they’ve become today.
Because too many people reach midlife feeling uncertain about where they’re heading and disconnected from what once motivated them.
You may have felt it too: shifting ambitions and fading joy at work, as if something is missing or misaligned, but you can’t quite figure out what and why.
If any of this sounds familiar — maybe it’s time to find and transition into more fulfilling work?
I help ambitious midlife professionals rediscover meaning and joy in their careers, so they can live a life they love in the second half. I do that by providing the guidance, inspiration, resources, and support they need to navigate their transition with greater clarity, ease, and confidence.
Why I Created Second Half
I’m a career change practitioner turned expert.
My path has been anything but straight. Having lived on four continents and zigzagged between large corporations and entrepreneurial ventures, I’ve learned to see life and work from multiple angles. Those experiences have nurtured a deep curiosity about how we design our lives and careers in pursuit of fulfilment, fun, and freedom.
Along the way, I’ve made more than five major career pivots, two of them in my 40s. Not as part of a grand plan, but because my interests, skills, goals, relationships, and priorities evolved, and I was able to shape and seize opportunities on the way.
Each turn came with unique circumstances, but many aspects felt remarkably similar. The ambiguity and lack of clarity in the early stages, the lingering between multiple possibilities, the uncertainty and doubt even after I made a decision, and the feeling of loss as I moved onto a new path, leaving a part of my old identity behind.
Over the years, I’ve sought advice and guidance. I’ve read countless books, taken courses, and received career counseling. A lot of it has been helpful, but none of it provided the structure, methodology, and support I needed for the period I needed it.
Career reinvention is a deeply personal discovery and change process, often spanning years from start to finish. It doesn’t lend itself to narrow solutions.
I was looking for something more holistic, multi-faceted, and continuous, but couldn’t find it.
That’s why I created Second Half — to be the companion through career reinvention I wish I’d had on my own journey.
Who I Am
Today, I’m in a good place in the second half of life. Happily living with my wife and two teenagers, trying to be the best husband, father, and friend I can be, while juggling the many responsibilities and desires a rich life entails.
I’m also in the best condition of my life, both physically and mentally — requiring daily deliberate practice and effort; but it’s very much worth it!
My professional background — as a corporate executive, entrepreneur, investor, board member, and coach — enables me to relate deeply to a wide range of midlife career experiences and challenges. I’ve lived through the same doubts, shifts, and resets that so many face when they begin to redefine success on their own terms.
That blend of personal transformation and professional experience allows me to meet others where they are — with understanding, empathy, and practical insight.
I don’t have all the answers. But I’ve walked the path myself, and I’m deeply committed to helping others navigate theirs — with a renewed sense of clarity, possibility, and meaning.
Johan Rosengreen Kringel