Make the most of it.
Your second half doesn’t have to be second best
Second Half is for those in their 40s, 50s, and 60s who want to make the most of this one short (mid)life we’ve all got — people who feel ready to realign their life and career with who they’ve become today.
It’s not a one-size-fits-all solution. It’s a companion for your journey. Your midlife transition will always be your own — often messy, and never truly finished. The only requirement is to approach it with intention.
My aim is to offer inspiration, insight, practical ideas, and collaboration that help you move toward a life of greater freedom and fulfillment.
That work begins with awareness and clarity: understanding more profoundly who you are and how the world works, paired with clarity about the role you want to play in it.
I’m here to help you raise that awareness, explore new perspectives, and take meaningful steps forward.
My lens is the whole human. Because everything is connected. A reinvented career means a reinvented life — and we can’t steer our lives if we’re unwell, or make sound decisions if we’re unclear on what matters most.
We’re a system. How we think, feel, learn, rest, and communicate shapes the possibilities in front of us.
That’s why I take a holistic approach to midlife transition. I don’t believe in lightning-bolt epiphanies or radical overnight change. Creating a life that fits is about small, intentional shifts — a continual calibration that compounds over time.
Drawing from neuroscience, psychology, philosophy, and lived experience, I explore, write, and speak about:
Midlife challenges & transitions
Career design & reinvention
Health & well-being
Foundational wisdom & self-mastery.
I hope you find insights and ideas here that speak to you — and perhaps help you reimagine what’s possible in your second half.
Why I Created Second Half
Too many people reach midlife feeling stuck — uncertain about where they’re heading and disconnected from what once motivated them.
You may have felt it too: shifting ambitions, fading joy, heavier responsibilities, changing family dynamics, health concerns, and the growing realization that life is finite. These experiences often trigger deeper questions:
Who am I now? What really matters? Where do I go from here?
When left unexamined, these questions can quietly weigh us down — showing up as frustration, uncertainty, or an urge to change something without knowing where to begin.
The good news? It’s entirely possible to find your way to freedom and fulfillment, no matter where you’re starting from.
The harder truth? It’s up to you.
Fortunately, by midlife, you already have what it takes: wisdom from hard-earned experience, resilience built through challenge, and a growing motivation to live more intentionally. That’s a powerful foundation for reinvention.
Second Half exists to help you turn those resources into clarity and action.
Because I’ve been there too.
Not long ago, the energy I drew from my work was fading. The ambitions that had driven me for decades no longer felt meaningful. I had lost sight of what I wanted and where I was going.
Since then, I’ve been going through what I call my quiet reinvention — quiet because it’s been gradual and internal, largely invisible to others; reinvention because I’ve become far more conscious of how I want to live and lead in this next chapter.
I’ve learned that reinvention isn’t a single breakthrough but an ongoing practice of realignment and growth. It doesn’t make me an expert, but it does mean I understand what you’re going through — the confusion, the self-doubt, the messy in-between space where something is shifting but not yet clear.
And I know what it takes to come through it and emerge with renewed clarity, agency, and meaning.
That’s why I created Second Half — to be the companion I wish I’d had on my own journey.
We're all in this together. People like you and me, just trying to do our best, be our best, and be comfortable in our own skin in midlife.
Who I Am
My path has been anything but straight. Having lived on four continents and zigzagged between large corporations and entrepreneurial ventures, I’ve learned to see life and work from multiple angles. Those experiences have nurtured a deep curiosity about how we design our lives and careers — and how we make choices along the way.
Today, I’m in a good place in life. Happily living with my wife and two teenagers, trying to be the best husband, father, and friend I can be, while juggling the many responsibilities and desires a rich life entails.
I’m also in the best condition of my life, both physically and mentally — requiring daily deliberate practice and effort; but it’s very much worth it!
My professional background — as a corporate executive, entrepreneur, investor, board member, and coach — enables me to relate deeply to a wide range of midlife career experiences and challenges. I’ve lived through the same doubts, shifts, and resets that so many face when they begin to redefine success on their own terms.
That blend of personal transformation and professional experience allows me to meet others where they are — with understanding, empathy, and practical insight.
I don’t have all the answers. But I’ve walked the path myself, and I’m deeply committed to helping others navigate theirs — with clarity, confidence, and a renewed sense of possibility.
Johan Rosengreen Kringel